The form of contact with partners varies from country to country and even from region to region, there are areas where company management prefers personal contact, while elsewhere the sending of corporate gift packages is typical. Fortunately, things have turned out in Hungary in such a way that both solutions are present fifti-fifti. For larger companies, it is almost mandatory to send corporate gift packages to business partners at Christmas. Of course, there is no need to think about scary or poisonous things, a corporate gift package is always more of an attentiveness, with which we typically thank the other for working together throughout the year and lay the groundwork for next year’s collaboration. Interestingly, sending a corporate gift package also has its own fashion, there are certain trends that are sometimes born out of quite small things. Let's look at an example.
Creativity takes the stage
The creative agency that was formed in the early 2010s wanted to break into the advertising market by mailing out a truly creative and funny corporate gift package to its prospective clients. However, things have gone so well that several gifted companies have started sending corporate gift packages in their own market environment. More and more people have entered the good-natured game, even though this period was by no means an economically favorable period. Depending on the activity, a lot of companies were forced to pull down the blinds, but they stayed stronger. And one of the reasons for this strengthening was precisely the corporate gift packages. It is quite a coincidence that this mission has also developed a message that we are together, surviving this difficult period together, which later became so. Needless to say, this particular creative advertising agency got the market it wanted.
The corporate gift package is also excellent for brand building
The whole thing didn’t last more than half a year, but the fact is that half the country sent corporate gift packages to each other during this period. In addition to Christmas, the above-mentioned personal partner meetings, ie corporate events, cannot take place in Hungary without corporate gifts. Of course, not because the management of the company is so kind to us, but also because it is a great opportunity to build the brand. The customer does not forget the gesture, because it is not the content of the gift package sent to the given company that is important, but the gesture: the other feels that he has received something extra at work, in addition to cooperation. However, if a company reaches into its wallet better and puts together a more expensive partner gift package, it is expected to pay for itself in the future. The thing is simple psychology is just that, after a gift, one prefers to sign contracts, friends have a more favorable business relationship with each other than strangers.
